The brand “SK-II” developed by P & G Prestige LLC, which manufactures and sells luxury cosmetics, is a limited-time skin care store where customers can experience new skin care and shopping led by themselves without feeling stress. “SK-II Future X Smart Store” was opened on June 7, 2019 (Friday).
Image quote: (https://prtimes.jp/main/html/rd/p/000000087.000018267.html)
At cosmetics stores, salespeople often actively close the distance to customers who come to the store, from product introductions to advice, and for customers who want to look and search at their own pace. In many cases, it was a burden.
At the newly opened “SK-II Future X Smart Store ,” “AI” allows customers to enjoy shopping at their own pace and at their own pace by maintaining a comfortable sense of distance, which is a step back from customers. The latest technologies such as “Tester area where you can measure skin using” and “Yumi”, a robot beauty advisor, are adopted, and you can enjoy a new sense of self-directed shopping experience.
Customer service with a robot arm
At the customer service booth with robots, an arm called “Yumi” is serving customers, and when standing in front of the booth, they will greet you with synthetic voice.
Image quote: (https://www.itmedia.co.jp/)
Various cosmetics are lined up in the booth, and if the customer operates the built-in touch display and selects skin problems such as “tension, age spots, dullness”, “Yumi” is the best product for the customer. Grab one from the counter and bring it to your hand.
It was said that there were surprised voices from the surroundings as the robot arm moved sharply.
Skin analysis with AI
At the booth “Magic Scan,” which analyzes skin with AI, five mirror stands are lined up, a camera is placed in the mirror, and a touch-type display is placed at hand.
Image quote: (https://www.itmedia.co.jp/)
When a visitor sits on a chair on the mirror stand and puts a speaker on his shoulder around his neck, operation guidance is played.
Enter your age on the screen according to the voice, select your skin problem from options such as “pores / shine”, and the camera will start and scan your entire face. It takes about 3 minutes to analyze the condition of spots and textures, evaluate the condition of the eyes, cheeks, and mouth area on a 3-point scale, and diagnose “skin age”.
The future that SK-II aims for
SK-II has long known that customers may feel uncomfortable or pressured when purchasing skin care products at physical stores, and in the true sense of the word, “customer service that is close to the customer”. The aims.
“SK-II aims to create a truly meaningful’physical’shopping experience for our customers, which makes them feel uncomfortable and pressured when purchasing skin care products in stores. I aim to be able to learn about skin care, see and buy products at my own pace and purpose, without having to worry about it. ”
Store business date and time
Name: SK-II Future X Smart Store
Date: June 7th (Fri) -August 12th (Mon), 2019 11: 00-19: 00
Location: Harajuku “CASE W”
Address: 6 Jingumae, Shibuya-ku, Tokyo Chome 16-23