Robot Start Co., Ltd. announced that it will officially start the service “Audiostart” that converts WEB media into voice and distributes it to platforms such as smart speakers and podcasts from July 3, 2019.
“Audiostart” makes it possible to monetize all articles by voice them for free and distribute them on multiple platforms, users can enjoy audio content for free by the advertising model, and advertisers and advertising agencies can deliver new audio advertisements. It is a service that you can use.
As a result of conducting a questionnaire in a demonstration experiment before the start of this service, Robot Start has determined that the acceptance of voice advertisements is extremely high. We will continue to improve services such as providing technology, supporting devices with screens, and strengthening anti-fraud measures, and will support the delivery of high-quality content to users. ”
Below is a quote from the press release
Robot Start Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President: Yoshihiro Nakahashi, hereinafter referred to as Robot Start) will start the service “Audiostart” that converts WEB media into audio and distributes it to platforms such as smart speakers and podcasts from July 3, 2019. It will be started as an official service.
Starting today, we are also recruiting media companies that want to make voice, advertisers who want to deliver voice advertisements to Audiostart participating media, and advertising agencies that handle voice advertisements.
[What is Audiostart]
● For those who operate media, all articles are voiced for free and distributed on multiple platforms. In addition, we support monetization with a voice advertisement distribution system.
● It is possible to deliver voice advertisements to carefully selected voice media to advertisers and advertising agencies who are interested in voice advertisements.
Media operators will be able to voice and monetize on multiple platforms at no cost, users will be able to enjoy voice content for free with an advertising model, and advertisers and agencies will be able to utilize new voice advertisement destinations. It is a service that becomes.
By converting WEB media to audio, it is possible to provide content even when using it on devices that do not have a screen, when you cannot use your hands, or when you cannot use your eyes. This allows the media to increase the chances of delivering content to users. In addition, the number of podcast users as audio content is increasing in the United States.
With 30-50% of searches expected to be done by voice in the near future, it is highly likely that non-voiced media will not be searched, so voice conversion is an urgent task.
To help with that, Robot Start has developed a media audio solution.
From July 23, 2018, Hakuhodo DY Media Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Hiroki Yajima) and Eid Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Hiroshi Miyagawa) have been conducting demonstration experiments. This time, we were able to fully confirm the provision of value to media and advertisers and the acceptability of users, and even in the system, we cleared issues such as real-time voice combination, grasping the number of advertisements delivered, and countermeasures against fraud such as ad fraud. Since we were able to do this, we are now offering it as an official service.
[Acceptability of voice advertisements]
As a result of conducting a questionnaire in a demonstration experiment before the start of this service, it was judged that the acceptance of voice advertisements is extremely high.
Comparing users who did not touch the voice advertisement with those who did, the results were overwhelmingly higher for the contact users in all items of cognition, interest, liking, and intention to use.
When asked to contact users, “Is it acceptable for advertising to improve the quality of content?”, 66% said it was acceptable. 0% of people couldn’t tolerate voice advertising. In other words, it is thought that users are accepting even if voice advertisements are delivered to voiced media.
In the future, we will continue to improve services such as expanding supported platforms, supporting effect measurement, providing content summarization technology, supporting devices with screens, and strengthening fraud countermeasures, and support to deliver high-quality content to users. I will continue.
[Voice advertising marketability / user attributes]
The number of voice advertisements delivered during the demonstration experiment has been increasing, and has tripled.
By age group, we found that a wide range of age groups were listening.
We believe that the number of distributions will continue to increase significantly in the future due to the synergistic effect of the increase in media that will be converted to voice and the increase in the penetration rate of smart speakers.
[Contact for inquiries regarding Audiostart service]
If you are interested in this service, please contact us using the inquiry form below.
● Media management companies considering voice services
● Advertising agencies
● Advertisers considering advertising distribution
● Other companies wishing to cooperate
Inquiry form
https://robotstart.co.jp/contact. html
[About Robot Start Co., Ltd.]
Founded in December 2014. Focus on cutting-edge areas such as smart speakers, voice assistants, communication robots, service robots, AI, and IoT. We will contribute to the development of the industry through the platform business, media business, and consulting business.
[Company profile of Robot Start Co., Ltd.]
Company name: Robot Start Co., Ltd. (English company name robot start inc.)
Established: December 5, 2014
Capital: 124,700,000 yen (including capital reserve) Price
table: Yoshihiro Nakahashi (Representative) President)
Residence: 7th floor, Toshin Meguro Building, 2-20-28 Shimomeguro, Meguro-ku, Tokyo 153-0064
Site: https://robotstart.co.jp/
Email: in**@ro********.jp
[Inquiries regarding this matter]
Robot Start Co., Ltd.
Contact: Shikada
Mail: ad******@ro********.jp
* “Robot Start”, “robot start” and “Audio start” are registered trademarks of Robot Start Co., Ltd.
* Product names and company names described in this release are trademarks or registered trademarks of their respective companies.