What is a blockchain?
Blockchain is a concept invented as the core technology of the virtual currency Bitcoin.
Blockchain technology is a decentralized ledger technology that enables financial transactions and important data exchanges that require high reliability on open networks such as the Internet.
This time, we interviewed Mr. Daiaki Ishikawa of Trident Arts Co., Ltd.
Trident Arts Co., Ltd. is a company that creates and provides new services that no one has ever experienced, using cutting-edge technologies such as blockchain and VR / AR.
What is RIGHTS
“RIGHTS” is an entertainment app that makes full use of blockchain technology and allows you to meet the best fan experience in virtual space.
” Warm digital card ” that conveys the feelings of the artist, ” CHAT ON AIR ” that allows artists and fans to have a real chat while watching past live images , and ” Crowdfunding & ” that realizes the “wishes” of artists and fans It is possible to have an unprecedented high-density fan experience such as ” events “.
Benefits of using blockchain for RIGHTS
Currently, when deploying an application on the public, a fee is charged every time, and there are performance problems such as transactions. Therefore, he thought that private enterprise Ethereum would be useful for blockchain applications.
He said that he decided to use decentralized (blockchain) because it is “not tampered with”, which is a characteristic of blockchain technology, which matches RIGHTS.
↓ Mr. Ishikawa interview video
User experience
RIGHTS provides a high-density digital experience for fans such as artists and idols.
Various services such as “digital card”, which is the main service, “CHAT ON AIR”, and “crowdfunding” coexist on the same platform.
Mr. Ishikawa says that a fan experience in a digital space that has never been seen before is a high-density digital experience. Traditional ways of enjoying artists and idols include going live, going to a handshake event, listening to songs, and buying and watching DVDs. RIGHTS is trying to express them in the digital world .
It makes sense to be in the digital world. Of the traditional ways of enjoying, going to live performances and handshake events are especially important for fans. However, there are inevitably space and time constraints. For example, in the case of an idol who is active in Tokyo, people living in rural areas cannot easily go to live. Ishikawa says that the service that makes idols feel familiar in the digital world is a new place for artists and fans to enjoy and play an active role for those who cannot go to live due to time constraints.
There are no restrictions on time and place for digital cards . Currently, there are various services such as video distribution, but there are few services that are not restricted by time . I wonder if there is no other service that sells cards even when the idol artist is not active, owns a digital card that makes you feel as if the artist is nearby, and you can enjoy it whenever you want. Told.
CHAT ON AIR
For CHAT ON AIR , this is not restricted in location. Although it is a little time-constrained, by adopting text-based communication, it is designed to be unlimitedly space-constrained. Mr. Ishikawa said that it is a high-density experience in the digital world where you can experience the artist close to you digitally without going to a live performance.
Aside from major idols, there are nearly 1000 other indie idols. They perform live performances, and then sell the right to participate in the product sales event and the instax event (the instax event together), which accounts for 90% of the revenue. The current situation is that selling tickets is not profitable.
In particular, I am making a profit from the right to participate in the Instax, but time and place constraints have a considerable effect on it. Mr. Ishikawa said that RIGHTS was devised to provide a place where idols and artists can play an active role at times and places other than live lectures.
The future of blockchain technology
Blockchain technology is said to be the Fourth Industrial Revolution. Technologies such as connecting various chains such as
interledgers and atomic swaps , and between ledgers have been developed. Mr. Ishikawa says that services including consortium models have been launched in various places, and a mechanism that connects everyone without being aware of the blockchain will eventually become popular.
In terms of business service design, blockchain technology has certainly attracted attention, but use cases have not really come out sufficiently. He said that he was very particular about the real use case even if it was called a use case, and that it was a real use case that was really accepted by the world and spread as a service.
Future RIGHTS
We take great care in wanting to make something that has never been seen before. In particular, I am very particular about the user interface, so I would like to create value that users really want to use.
Among them, I think that one of the answers to the real use case is RIGHTS , and Mr. Ishikawa said that he wants that RIGHTS to jump out to the world as Japan’s first blockchain use case departing from Japan.
” There are no restrictions on time and place, ” I was shocked by this phrase. It really shortened the distance between artists and idols and fans.
There is no doubt that it will attract attention as a use case using blockchain technology.
Please check out the future development of RIGHTS!
January 2019 demo version released, scheduled to officially launch in spring
Content EXPO Tokyo Spring 2019 “Content distribution and management solution exhibition” will be exhibited in the new blockchain zone
